SEO stands for “Search Engine Optimization”. Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. It refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. It also includes promoting a site to increase the number of backlinks.
It is about making small modifications to parts of your website. It could have a noticeable impact on your site’s user experience and performance in organic search results. It can be described as the process of getting traffic from the free, organic, editorial, or natural search results on search engines.