What is Search Engine Optimization (SEO)?

SEO stands for “Search Engine Optimization”. Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. It refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. It also includes promoting a site to increase the number of backlinks.

It is about making small modifications to parts of your website. It could have a noticeable impact on your site’s user experience and performance in organic search results. It can be described as the process of getting traffic from the free, organic, editorial, or natural search results on search engines.

About the author


Hi there! My name is Binay Topno, I am an engineering graduate from B. A College of Engineering and Technology, Jamshedpur. In addition, I am a blogger too, which made me penned down some aspects of online knowledge about the digital world in this blog.

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